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POSTED: 08/14/06

Suzuki Signs On With Kutless For First Music Partnership

American Suzuki Motor Corporation (ASMC), widely known for its high-performance motorcycles and life-enthusiast-focused automobiles, today announced a sponsorship with BEC/Tooth and Nail’s Kutless, making the band the automotive company’s first music partnership.


A joint effort of ASMC’s Automotive and Motorcycle Divisions, the agreement makes American Suzuki the exclusive title sponsor of Kutless’ upcoming tour – the Hearts of the Innocent tour powered by Suzuki. The tour marks Suzuki’s first foray into the music industry where the company sees an opportunity to connect its products with a like-minded consumer demographic of those who choose to live life instead of watch it go by.


“Kutless is honored to partner with Suzuki, a company that shares our passion for living life to its fullest,” said Kutless frontman Jon Micah Sumrall. “The Hearts of Innocent record is a call to our generation to stand strong and faithful. We are pumped to get back out on the road for a full-throttle rock-and-roll show that will be more than just a great night of music.”


“Suzuki is thrilled to partner with Kutless, one of the hottest, young, up-and-coming rock bands in the country,” said Gene Brown, vice president of marketing, ASMC Automotive Operations. “Just as Suzuki is dedicated to providing fun and exciting products for consumers, Kutless shares a similar commitment to providing exhilarating entertainment for music fans.”


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